How Salesforce develops personas and does customer validation w/ Dinesh Rajasekharan - Director of Product @ Salesforce

For today's episode, i sat down with Dinesh Rajasekharan, Director of Product at Salesforce. Dinesh shared how he develops personas, performs validation with customers, and prioritizes around his primary personas.

Here's what we've discussed:

  • The first law of product management
  • How to expand your view of who your customer is and the range of personas you serve
  • Why personas are even more critical in highly technical products
  • How to prioritize the personas you build for 
  • What core aspects of product management that don't change, regardless of your product or industry
  • How to prioritize your core focus as a product team and as an organization as a whole
  • Why UX matters, even in more technical products, but why it's approached differently
  • How UX goes beyond the UI, especially in more technical products
  • The two key checkpoints for customer validation
  • Why you should start with user feedback before architectural decisions are made

Om Podcasten

Path2Product's Mission is to bridge the gap in product management experience for aspiring product managers, so the Lessons In Product Management podcast is here to support that effort, as well as provide valuable insights to existing PMs and PM leaders.