Scaling Your Business When You Want to Move From Solopreneur to CEO Level
Not every entrepreneur wants or needs to scale their business. And that’s okay! But if you do want to go through this third stage of business, then you’ll have to show up differently than you did in either of the previous two stages. In this final part of my business growth series, I talk about what it looks like to scale and the foundational habits, tasks, and mindset needed for success at this point in your business. On this episode of Promote Yourself to CEO: 2:41 - What’s often missing from the conversation about scaling your business? 8:21 - You’ll need to put this in place when you’re ready to move beyond a lifestyle business. 13:14 - I talk about the “lifestyle creep” I see with a lot of entrepreneurs. 15:13 - What’s your vision, and why do you want your business to grow? 17:16 - You’ll need to plan further ahead and undergo this focus shift as your company expands. 22:28 - What do the most consistently-growing and fastest-growing businesses do that others don’t? 25:04 - I discuss the necessity of uncomplicating your business and how to dramatically increase your visibility as you scale. 31:37 - This next piece of the puzzle is where some people drop the ball. But it’s the easiest place to start getting support. 33:09 - People will often use a rebrand opportunity as a distraction. So when should you wait to level up your branding? 38:45 - I talk about sales as you scale, specifically making the process as “rinse and repeat” as possible while maximizing your profits. 46:26 - Along with leadership skills, your business growth success depends on your personal development too. Why? Mentioned in Scaling Your Business When You Want to Move From Solopreneur to CEO Level The Ultimate Business Growth Checklist The 90-Day CEO Planner The CEO Collective The CEO Retreat Fired Up and Focused Challenge Double Double and Vivid Vision books by Cameron Herold