Ep 290: Employer Branding in 2020

One of the topics we were talking about back in March was what effect the pandemic would have on the way employers have to think about employer brand. It's now the middle August and employer brand is something many employers having to consider carefully against a backdrop of mass layoffs and industries that may be changed forever by what is happening. My guest this week is Kristen Weirick who, until very recently, was Global Head of Talent Acquisition and Chief Diversity Officer at United Airlines. The global airline industry has taken a hammering in the last few months, and Kristen shares her valuable insights into what employers should be doing during these challenging times. In the interview, we discuss:    •   The impact of COVID on the airline industry    •   Re-imagining processes and capability building    •   Why the way companies behave now will have employer brand implications for years to come.    •   Making difficult decisions in a transparent way    •   What should employers be doing to ensure their employer brand is in the best possible place    •   Diversity and Inclusion at an inflection point    •   What are the likely long term changes for talent acquisition and how will these affect the TA teams of the future Subscribe to this podcast in Apple Podcasts

Om Podcasten

Talent acquisition is undergoing unprecedented disruption as AI, economic uncertainty, and the ever-shortening lifespan of skills radically reshape recruiting. On Recruiting Future, Matt Alder explores this evolving landscape, using insightful interviews with transformational TA practitioners and forward-thinking experts to spark your imagination and provide the insights you need to shape the future of talent acquisition in your organization. Each episode explores topics such as AI, recruiting automation, recruitment marketing, employer branding, skills-based hiring, assessment, candidate experience, DEI, internal mobility, and the transformation of TA teams. Recruiting Future is an essential resource for everyone involved in hiring. Matt Alder is a globally respected talent acquisition futurist, author, and speaker with over 25 years of experience exploring what’s next in recruiting. Renowned for his expertise in strategic foresight and technology trends, Matt provides a unique perspective that empowers leaders to navigate disruption. His deep industry knowledge and ability to spark meaningful conversations make Recruiting Future a must-listen for talent acquisition and HR professionals everywhere.