Understanding Warby Parker and the Power of Customer-Based Valuation with special guest Daniel McCarthy

As pioneering digitally-native brands Warby Parker and Allbirds prepare to go public--and the fortunes of other highflying disruptor retailers like Peloton and Chewy ebb and flow--we get the chance to dissect how to make sense of key customer metrics with Daniel McCarthy, professor of marketing at Emory's Goizueta Business School, co-founder of Theta Equity Partners and pioneering thought leader on customer-based corporate valuation. It's a fast-paced MasterClass on how the cost of acquisition, retention rates and other customer cohort data provide valuable insight on the long-term prospects of any brand. We also learn whether Dan is bullish on Warby Parker, why we may not work so hard to chase "shifty" customers (or as Steve likes to call them "promiscuous" shoppers) and drop more than a few puns.

Om Podcasten

Did you know that 2024 is a leap year? Are you prepared to make the leaps you must to win the epic battle between being remarkable or risking irrelevance as the pace of change accelerates, as the bar for performance gets raised higher and higher? As increasingly Fortune favors the bold, are you ready to leap ahead of the competition? This is Steve Dennis, strategic advisor, keynote speaker and best-selling author inviting you to join me and fellow retail insider Michael LeBlanc each week as we challenge the status quo, dissect the latest news and trends and speak with the industry's most remarkable and thought-provoking executives. We'll also be unpacking the lessons from my brand new book, Leaders Leap: Transforming Your Company at the Speed of Disruption. Listeners worldwide have made us the retail industry's top-rated and top listen-to independent podcasts. This season, we'll continue with our unique take on retail's most important news and feature guests who are shaping the future of modern retail. So be sure to follow us on Apple, Spotify, Google podcasts or wherever you enjoy your podcast today and brace yourself for a steady stream of wisdom, straight talk and lively conversation. Season Eight, presented by Celonis, launches on January 16. And we can't wait for you to join us! © 2020-2024 M.E. LeBlanc & Company Inc. All Rights Reserved.