Money People Deal: Chapter 8
Lead generation can become very easily one of the biggest expenses for any business out there. It costs nearly seven times more dollars and effort to attract a new client than it does to sell to a pre-existing client. But the question to ask is: Why do most businesses, investors, and entrepreneurs focus mostly on trying to find new business than build on their pre-existing client base? In this chapter of Money, People, Deal Stefan Aarnio shares with us a one-of-a-kind story of how, without planning it, he began to adopt the partners-for-life strategy that he learned from JT Foxx. Discover the Seth model and the different variations of it and take action! After this Money, People, Deal chapter you will have clarity of the people you know who could potentially invest with you. "In life, it's not what you know; it's who you know that makes the differ- ence. It is always the biggest partner's responsibility to attract the new largest partner to the group because people with money know people with money."