The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode

This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the big topic of personas in 7 steps and predictably don't cover it in twenty minutes! Ian goes backstage with Kelley Troia, who has the wonderful title of Chief Astonishment Officer at Clandestine Events. With over 20 years of experience leading branding initiatives for household brands like Walmart Stores and Whole Foods, Kelley now specialises in turning brand values into actionable event marketing. Fiercely dedicated and passionate about bringing people together, Kelley strives to make every Clandestine event the experience of a lifetime. Kelley and Ian discuss her career and the opportunity that sports event sponsorship offers. Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory for a marketing thought. This week, the topic for the bar is setting and tracking goals in this ever-changing world. Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy! — The Links  (if you can’t see them, please stop by https://rockstarcmo.com) The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Kelley Troia on LinkedIn Robert Rose on Twitter and LinkedIn As mentioned in this week’s episode: Book mentioned by Jeff: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper Clandestine Events on Linkedin, Twitter and the Web Robert's book recommendation: Tools of Titans by Tim Ferris Robert’s The Content Advisory Blog Robert’s latest project: Experience Advisors Robert's podcast - This Old Marketing Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We’ll be right back by Stienski & Mass Media – on YouTube Close to You by Maxi Priest on Spotify — You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums Jeff Clark, Robert Rose and a variety of special guests, what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. It's a show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.