The Business Case for Service Design: A Chat with Kerry Bodine

Holistic design is a term being thrown around, but what does it really entail? Listen as Lou talks with Kerry Bodine, customer experience expert and founder of Kerry Bodine & Co. and author of Outside In, as they discuss how UX designers can benefit by using service design as a framework to create product and customer journeys. Follow Kerry Bodine on Twitter: https://twitter.com/kerrybodine Get your ticket for our virtual conference, The Business Case for Design: https://rosenfeldmedia.com/business-case-for-design/

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Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.