897: Enablement, with Paul Butterfield

Paul Butterfield is the Vice President of Global Revenue Enablement at Instructure, and one of the founders of the Sales Enablement Society. Today we're talking about all things enablement. Paul is one of the pioneers in the field and he shares his perspective about how far sales enablement has evolved since it started and where it's headed in the future. Plus, we dig into the primary challenges facing sales and how enablement is helping to solve them. We also explore how sales enablement should be supporting sales managers, and who generally get the short end of the stick when it comes to receiving training and development. Finally, we talk about developing career paths for those who want a career in sales enablement. And what sort of skills and talents Paul looks for in hiring for his team. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP-ED Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

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With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.