#074: Dan Pfister - Why Win-Back is one of the Most Effective Customer Growth Strategies

My next guest of Scale Your Sales Podcast is Dan Pfister, a partner at The Business Source Corp. They’ve generated over 50k customers and have worked with brands like American Express and Tony Robbins. Dan built a customer win-back process they’ve used since 2016, and based on the success of it, he founded Strategic Winback Services. 00:00 Why Win-Back is one of the Most Effective Customer Growth Strategies 01:27 The origins of the Customer Win Back Process. 03:47 The elements of the Customer Win Back process. 07:24 Why in many companies you are not rewarded for winning back a client. 10:42 The win rate of a past customer is 8X versus a new customer. 13:30 Dan’s metaphor: "getting married is one thing but staying married and being happy is a lot of work", it’s the same with clients. 16:01 Once you have honed your win-back strategy you can then apply this to win others. 17:12 Why it is necessary to establish a relationship of trust when winning back a customer. 21:15 Find out what is Dan's Desert Island pick, and why? 24:25 End https://strategicwinback.com/calculator/ https://www.linkedin.com/in/danmpfister/

Om Podcasten

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and expertise and diour guests’ proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience. Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.