EP. 23 - Partner with these People NOW for MASSIVE ABM Impact w/ Blake Williams from AMPFactor l Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby interviews Blake Williams who is the founder and CEO of Ampfactor. They discuss creative and budget-friendly strategies for leveraging account-based marketing (ABM) through partnership channels. Blake provides a playbook for how smaller organizations with limited resources can partner with key influencers at target accounts to create custom content and expand their brand presence.Key Discussion Points:The mindset for ABM through partnerships should be maximizing leverage to get an outsized return. Look to "borrow" the trust and awareness that partners have already builtOutline of the partnership influencer playbook. Focus on creating content together with partners for mutual target audiences to generate first-party data on what those accounts want/needKey steps: Identify rising star sellers as partners, sponsor them to create content tailored to their networks, and handle production but require them to distribute. Start with a pilotThis gets your brand directly into the minds of buyers and creates a one-to-many impact as those sellers promote your brandResults include a high volume of introductions to target accounts. One customer went from 1-2 introductions per quarter to 12 in the first month

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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!