SPS 042: Writing Words That Sell Your Books with Ray Edwards
In this episode, we dive into the fascinating world of copywriting with bestselling author and communication strategist, Ray Edwards. Ray believes that writing a book is no different from copywriting or crafting a sales letter, and he shares his PASTOR framework that has helped him create impactful sales copy as well as his own book. Join us as we explore Ray's insights on content creation, writing words that sell, and maintaining a consistent flow of ideas. Ray Edwards is a highly regarded c...