Ep 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)
You might not think of customer experience as marketing, but it is.If you’re a small agency, you might not be thinking about building long-term customer loyalty. Clients come and they go.But if they had a killer experience with you? They’re probably telling their friends. And if they had a terrible experience with you, they’re definitely telling their friends.Today I’m sitting down with Dan Gingiss to find out why creating a memorable customer experience is part of marketing your business, and what makes an experience stand out.Dan Gingiss is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana.Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and also co-hosts the Experience This! (https://dangingiss.com/experience-this/) podcast.Tune into this episode to hear:* Why it’s worth it to invest in your customer experience* Why customer experience is a key way to compete in a crowded market* How to make yourself memorable without spending a ton of money* When a gift is a gift, and when it’s really marketingLearn more about Dan Gingiss:* DanGingiss.com (https://dangingiss.com)* The Experience Maker* Winning at Social Customer Care* Connect with Dan on LinkedIn (https://www.linkedin.com/in/dangingiss/)Learn more about Pia: * No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)*