EP 40: Transforming a Business in Response to the Pandemic and Creating Unique Experiences — Offline or Online — For Your Community With Shannon Siriano Greenwood
We hear stories about how we should be, what our business should look like, what we should look like every day. But how are those messages hindering your ability to break out and build the business you really want? I designed my whole business, Worstofall Design, to help me truly embrace my vision for myself and my life. This helped me break free from doing things "the way things are supposed to be done" and instead create a life that jives with who I truly am and what I want. I've found that breaking so-called rules is where the differentiation often lies. But if you're trying so hard to do everything "right" you might be missing the opportunities that are right in front of you. And, truly, there are no real rules, they're just stories, and the sooner you ignore them and listen to what you REALLY want, the more authentic your brand will be. On today's episode, I'm speaking with the fabulous founder of Rebelle, rule breaker, and badass business owner, Shannon Siriano Greenwood. I first met Shannon when she invited me to speak at Rebelle Con back in 2018 and we hit it off immediately. She's a magnetic personality which serves her well when building her Rebelle brand and community and I was so excited to have a reason to catch up with her on this podcast. Tune into this episode to hear: * How COVID forced Shannon to transform her business from offline and in person to bringing people together online * What it looks like to create experiences that invites people to join a community * Shannon's challenges with taking her in-person conference online and ways she still influenced the offline experience for her participants * How our first jobs can heavily influence the businesses we have today Learn more about Shannon Siriano Greenwood: * What Kind Of Rule Breaker Are You? (http://readytorebelle.com/) * SWELL by Rebelle (https://readytorebelle.com/swell) * Readytorebelle.com (http://readytorebelle.com/) * Rebelle Community (https://rebellecommunity.mn.co/) * Follow Rebelle on Instagram (https://www.instagram.com/readytorebelle/) * Follow Rebelle Con on Facebook (https://www.facebook.com/rebellecon) Learn more about Pia: * Make Six Figures Your Biatch Application (https://form.typeform.com/to/G6i34Dh4) * LEAP To Badass Authority (http://badassyourbusiness.com/leap) * The Show Your Business Who's Boss Crash Course (https://badassyourbusiness.com/cc) * Start reading the first chapter of my book (https://www.piasilva.com/ch1) * Piasilva.com (https://www.piasilva.com/)