Skyler Irvine Podcast

The All-Electric Hummer, How Big Brands Fail, and Why Niche Brands Succeed in Big Markets

av Skyler Irvine Podcast | Publicerades 1/16/2020

On today's episode, I discuss how niche brands can compete with huge companies, then eventually become huge companies themselves.

Show Notes:

- How Brand that niche well, live well

- When its time for brands to 'pivot'

- Successful brand pivots: Under Armor, Lululemon, Amazon

- Failed brand pivots: Kodak, Blackberry, Circuit City

- Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM

- Facebook adds their name to WhatsApp, Instagram and Occulus

- Apple tries to brand "Privacy" - GM's answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric

 

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Om Podcasten

I help you capitalize on the digital world & social trends. I keep you informed on all the latest trends in social media, marketing, branding and technology so you don't have to feel overwhelmed by this ever-changing and ever-evolving digital space. My secret is that I LOVE IT and I want to help you grow your business because you work hard and deserve it! Feel free to connect with me on social media and subscribe to my YouTube channel www.youtube.com/SkylerIrvinePodcast