The All-Electric Hummer, How Big Brands Fail, and Why Niche Brands Succeed in Big Markets

On today's episode, I discuss how niche brands can compete with huge companies, then eventually become huge companies themselves.

Show Notes:

- How Brand that niche well, live well

- When its time for brands to 'pivot'

- Successful brand pivots: Under Armor, Lululemon, Amazon

- Failed brand pivots: Kodak, Blackberry, Circuit City

- Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM

- Facebook adds their name to WhatsApp, Instagram and Occulus

- Apple tries to brand "Privacy" - GM's answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric

 

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Om Podcasten

"The #1 Podcast for Small Business Owners!" This is the podcast that helps you narrow your focus and grow your small business. Stay up to date with the latest trends, tech, and tips, as well as guidance to ignore the shiny objects that get in the way of real progress. Hosted by Skyler Irvine, this podcast features interviews with business owners and entrepreneurs who have succeeded by narrowing their focus. Have you ever felt overwhelmed by all the noise? Then it's time to Niche, Please!