Social Pros Podcast

How Social Media Can Breed Disruptive Thinking

av Social Pros Podcast | Publicerades 3/27/2020

Jeremy Gutsche, the CEO of Trend Hunter, joins the Social Pros Podcast to challenge social practitioners to stop repeating past decisions and embrace disruptive thinking.

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Full Episode Details

As a social practitioner, you’re likely wearing two hats. One as a strategic thinker and the other as a creative innovator, constantly searching for new ideas and different paths that will warrant even more success.

New York Times bestselling author, keynote speaker, and the CEO of Trend Hunter, Jeremy Gutsche, is challenging the way social practitioners think. If you want to acquire truly spectacular results, you can’t keep repeating past decisions like a broken record. You need to branch off from the familiar, safe, and comfortable, to recognize the great opportunities within your grasp.

Disruptive thinking is the secret to innovation and change. If you want to be remembered and avoid falling off the social radar, which is astonishingly easy to do by the way, you’ve got to embrace disruptive thinking and you’ve got to invoke emotion.

In This Episode:

  • 05:00 – What Trend Hunter is and why Jeremy started the company
  • 08:34 – How we can force ourselves to create disruption
  • 14:03 – Tips to help you break free from the traps that limit your ability to invoke change
  • 17:12 – How Jeremy missed the opportunity for Trend Hunter to be ‘the next Pinterest’ before Pinterest took off
  • 25:05 – What distinguishes an experiment from a trend
  • 27:33 – Does AI gives us more opportunities to be innovative or does it shield us from innovative thinking?
  • 29:14 – How you can foster your creative skills
  • 31:40 – Creating content that evokes the right response from the right audience



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Om Podcasten

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.