How the ACC Conference Overcomes Uncertainty and Wins in Social Media

Eric SanInocencio, the Associate Commissioner of Strategic Digital Media at ACC, joins the Social Pros Podcast to talk about the impact that COVID-19 has had on the sports industry and how the ACC continues to overcome uncertainty using social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Full Episode Details 2020 has been a strange year for everyone. Businesses closed, schools shut down, and it was like the world hit pause on everyday life for quite some time. One industry that has been significantly impacted by the global pandemic is the sports industry, with games canceled left, right, and center. Eric SanInocencio, the Associate Commissioner of Strategic Digital Media at ACC, has learned to navigate the recent changes while leading social media for the Atlantic Coast Conference. The ACC oversees sports for 1,415 schools in the eastern part of the U.S., so you can imagine just how unique and complicated Eric’s role is as the Associate Commissioner of Strategic Digital Media at ACC. Eric believes that “social media for sports events is the truest version of a sports bar that we have left,” and we couldn’t agree more. Social media allows people to jump into the conversation when they feel like it, which helps sports fans feel like part of a community again. In This Episode: 05:24 – How ACC’s digital marketing team is structured 07:31 – What Eric’s role as the Associate Commissioner of Strategic Digital Media involves 09:31 – How the different schools get together virtually to discuss best practices 13:31 – How Eric’s team structures content creation and distribution across the team 15:57 – How to continue to have great collaboration within a remote environment 18:42 – How Joe prevents confusion and complications when monitoring and managing so many schools 22:58 – How ACC has dealt with the changing sports schedule since the COVID-19 outbreak 29:26 – How Joe turned the cancellation of the 2020 ACC Men’s Basketball Tournament and turned it into something positive 33:49 – Whether Joe uses paid social to promote the championships and gain exposure, etc. 41:01 – How to deal with negativity on social media Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out how you can launch your first LinkedIn campaign with $100! Learn more about the ACC  Visit SocialPros.com for more insights from your favorite social media marketers.

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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media professionals plus current trends and ideas in the social media industry, discussed and ratified or debunked by Daniel Lemin of Convince & Convert and Hannah Tooker of Lane Terralever. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.