Social Pros Podcast

How to Shift Crisis Communications in the Middle of a Crisis

av Social Pros Podcast | Publicerades 4/3/2020

Steve Kearns, LinkedIn’s Social Media Lead, joins Social Pros to discuss how brands and social practitioners can navigate through the coronavirus (COVID-19) crisis.

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Full Episode Details

The coronavirus (COVID-19) crisis has impacted all of our lives and all of our businesses in what feels like a very short time frame. Companies and social practitioners alike are modifying their contingency plans at lightning speed as the outbreak continues to uproot the status quo.

So, how can social practitioners and businesses confidently shift crisis communications in the middle of a crisis? LinkedIn’s Social Media Lead, Steve Kearns, shares some amazing advice on crisis communication tools and frameworks to help you navigate through the coronavirus (COVID-19) crisis.

Steve emphasized the importance of pausing to think about what you’re saying on social. He reminds all of us to pause before we press send and think about why they would care and why they would share?

In this episode: 

  • 06:42 – Changes that LinkedIn has witnessed amidst the COVID-19 crisis
  • 08:49 – The evolution of marketing and communications on LinkedIn
  • 12:36 – Leveraging LinkedIn to communicate with your ideal customers
  • 14:40 – The importance of self-awareness when managing a social media platform on behalf of a brand
  • 18:47 – How LinkedIn’s workflow has changed as a result of the coronavirus crisis
  • 23:42 – What agency partners can do to help support the brands and companies they work with during this time
  • 28:27 – How virtual events can help you communicate and engage with your audience
  • 32:57 – How you can measure social media performance differently during a crisis

Resources:

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Om Podcasten

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.