The Surprising Social Media Expectations of Gen Z

Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, is our guest on this fascinating episode of the Social Pros Podcast. We discuss how Gen Z thinks when it comes to digital and social, and what brands can learn about selling and marketing to Gen Z.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Are you still trying to figure out how to reach and connect with Gen Z? New generations are rapidly changing how brands engage with their audiences. The problem is, for many brands, younger generations are still a vast mystery.

Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, potentially knows more about Gen Z than anyone on the planet. He can pinpoint the fundamental differences in how Gen Z thinks about digital and social, and it is manifestly different from what many of us might think.

By studying generations closer and developing a better understanding of how they think, you will be in a much stronger position to create marketing messages that target new generations. Jason shares one truth bomb after another in what is potentially one of the most fascinating episodes of Social Pros that we’ve ever done.

In This Episode:

  • 03:55 – The foundational impact that social media has had on Gen Z
  • 07:21 – How to craft social media messages that Gen Z want to engage with
  • 13:25 – How Gen Z’s can be influential to older audiences that brands want to attract
  • 17:50 – Why Gen Z trusts social media influencers, even though they’re being paid
  • 21:02 – How Gen Z alters their behavior and choices based on online reviews
  • 25:46 – Why brands must agree on the non-negotiables of their organization before deciding what to post on social media
  • 30:38 – How to balance your social media content in a way that attracts Gen Z

Resources

 

Visit SocialPros.com for more insights from your favorite social media marketers.

Om Podcasten

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media professionals plus current trends and ideas in the social media industry, discussed and ratified or debunked by Daniel Lemin of Convince & Convert and Hannah Tooker of Lane Terralever. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.