Spending Time: On Black Hat Influencer Marketing In The Watch Industry | Episode 41
In this episode of Spending Time, Ariel Adams and David Bredan of aBlogtoWatch discuss two recent articles written by Ariel Adams discussing the problems of paid influencer marketing in the wrist watch space. This is when brands seek to purchase opinion as opposed to earning it - resulting in (among other things) strong consumer lash-back and resentment. The two articles referenced in this Spending Time episode are: https://www.forbes.com/sites/arieladams/2019/02/01/paid-influencer-marketing-for-luxury-watches-prompts-growing-consumer-resentment/ https://www.ablogtowatch.com/influencer-marketing-in-the-watch-industry-has-gone-too-far/ This episode exists in video format on the aBlogtoWatch YouTube channel (https://www.youtube.com/channel/UCfaFafye0-ftr3roPVRU-Fg/), as well as here in audio podcast form. Thanks for listening and subscribe if you like the show. aBlogtoWatch.com (https://www.ablogtowatch.com/) Copyright 2019