Episode 185 – Brandon Leibowitz – SEO Masterclass, Always Be Testing…
Optimizing Your Website To Get Leads and Sales with Brandon Leibowitz For many business owners, there has always been a struggle between web design and SEO optimization. However, balancing your desire for a great web design and the need for content is key if you want to rank higher and get more traffic. The most important thing about SEO is adding more text or content to your website. Google only reads text, not images or videos. The more text you have on every page of your site, the easier it is for a search engine to read, understand what that text is, the keywords you are targeting and rank you for the proper keywords. You don’t have to be tech-savvy or know how to code to do this. Just add more text, use the right keywords and the right backlinks, and you will improve your ranking. Building backlinks and getting websites to talk about you will make google trust you more. Join the conversation with Brandon Leibowitz as he shares all things SEO optimization to help you build your website for SEO and conversions to get leads and sales. Brandon has been running and operating SEO Optimizers since 2007. After graduating from college, his first job was in digital marketing, but he had no idea what it was. However, after working there for a few months, Brandon realized he could pick up clients, go to a restaurant and help them do their SEO. He was doing SEO on the side, but a few years ago, he was able to quit his job to focus on growing his company. SEO Optimizers is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Tune in! In This Episode, You Will Learn About: [00:00] Episode intro and a quick bio of the guest; Brandon Leibowitz [01:34] Brandon’s background in SEO optimization [03:58] Why Brandon drinks a lot of water and his favorite smoothies [06:55] What Brandon has been working on and evolving in SEO [09:00] Using backlinks and how they work in improving ranking or traffic [10:17] What has changed in how Brandon acquires, connects, and works with clients [12:07] People that Brandon works with and the services that he offers [14:34] Insights on the benefit of taking your business online [15:52] SEO and why people find it difficult to offer as a service [16:49] The impact of everything going online on Brandon’s business [19:16] How to reach out and connect with Brandon and get your gift [20:28] Key takeaways on SEO from the guest to the listeners [22:04] How to balance the desire for web design and the need for content [33:03] Where to put your case studies, testimonials, and original content [24:32] The book Brandon would be reading when having his next smoothie [25:46] Optimizing your website to get leads, sales, and phone calls [26:45] How to improve your conversion rate to get more leads [30:08] Ending the show and call to action Notable Quotes * The more websites talk about you; the more trust google gives to you * SEO has to be maintained and updated consistently to keep those rankings; it’s not a one-time thing. * Add more text or content to your website; google only reads text, not images or videos.