How to Pitch Your App to Tech Journalists — Ed Zitron, EZPR
Our guest today is Ed Zitron, the founder and CEO of EZPR, a media relations company based in San Francisco. Ed has worked with everyone from drone-maker Skydio to game-maker PUBG to app-maker SmartNews. He has a unique approach to media relations and is quite effective at helping his clients get results. In this episode, you’ll hear about: (4:41) Why PR is so much more difficult these days; Facebook (16:42) How to pitch your app to a tech journalist (18:38) Getting press coverage in large vs. niche publications; catering to journalists’ interests (26:40) Make it super easy for tech journalists to write about your app; hero images. (27:57) You should hire a PR agency if you truly have a special app (30:04) Don’t waste money on a press release—you don’t need one (33:13) PR vs. direct marketing; Cheddar.