Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora

How do you help a brand stay in someone's mind by going through their ears? Steve Keller is Sonic Strategy Director at Pandora. Pandora has over 60 million active users per month and is worth a few billion dollars. Steve sits in Studio Resonate, a small part of this few-billion-dollar company in Oakland, USA. At Pandora's Studio Resonate, Steve works with brands on how to appear in people's ears - on and beyond Pandora. In this interview, we discuss: - The science of sound - The key concepts of sonic branding - How the money works (who gets paid for what)  You can find Steve here: https://www.linkedin.com/in/stevekeller1/ You can find Resonate Studios here: https://www.pandoraforbrands.com/studio-resonate ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Om Podcasten

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.