The Urge To Make - Ani Acopian, Conceptual Artist

Ani Acopian makes. She makes ideas that use all their might to capture the attention of the Internet. From Amazon Dating (a website where you can shop for a date), Scrubhub (Pornhub but for cleaning your hands), an 18-hole mini golf course that can fit in a tiny backyard, and some sweet video direction for companies like AWAL. In my plea to strategists to make - and not just think, I wanted to talk with Ani about what gets her mind going. We recorded this as a livestream on 13 May, 2020. There was a little lag which is why, every now and then, we speak over each other. But it’s still worth a listen. You can find Ani here https://twitter.com/aniacopian Sweathead strategy class is in session: http://courses.sweathead.co

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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.