SYKES Chief Strategy & Marketing Officer Ian Barkin

531: SYKES chief strategy & marketing officer Ian Barkin discusses How SYKES leverages technology inside the company How SYKES uses data to deeply understand the buyer and design the best solutions for them Some of the ways in which companies are mismanaging customer experience management Why Ian believes RPA will be a foundation to organizational transformation for years to come The major differences between RPA and AI/ML The dangers of using intelligent automation capabilities, such as AI, too soon Ian's career path from strategy consulting, to business process outsourcing, to founding Symphony Ventures, to the C-suite of SYKES

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Twice-weekly conversations with top executives and thought leaders at the intersection of business, technology, and innovation. Each episode of Technovation explores the technology trends that are transforming business, and the leaders driving digital change inside their organizations. Produced by Metis Strategy and hosted by firm President Peter High, Technovation is the premier podcast for IT and technology professionals with the largest collection of interviews with elite CIOs, CTOs, and CDOs.