The brain science (and benefits) of ASMR | Craig Richard

A curious, quiet revolution of sound has taken over the internet. Physiologist Craig Richard explains the soothing brain science of Autonomous Sensory Meridian Response (ASMR), tracking its rise in popularity and why this fascinating phenomenon is so relaxing to millions of people around the world.

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Every weekday, TED Talks Daily brings you the latest talks in audio. Join host and journalist Elise Hu for thought-provoking ideas on every subject imaginable — from Artificial Intelligence to Zoology, and everything in between — given by the world's leading thinkers and creators. With TED Talks Daily, find some space in your day to change your perspectives, ignite your curiosity, and learn something new.