096 How to drive more revenue without all the manual and repetitive work | Podcast with Gil Allouche - Metadata
B2B marketers use Metadata's Marketing OS to drive more revenue without all the manual and repetitive work. From running paid campaigns to personalizing web experiences to optimizing everything to revenue – Metadata automates all of this. This means less time spent on low-value tasks and more time spent on strategy, creativity, and driving revenue. Connect with Gil 👇 Metadata: https://metadata.io LinkedIn: http://www.linkedin.com/in/gilallouche Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon Listen to the podcast 🎧 Spotify: https://open.spotify.com/show/0sf7X3sC8Pg8gzpphTYxgi Apple Podcasts: https://podcasts.apple.com/us/podcast/tekpon-saas-podcast/id1637493062 The topics we've discussed 🕐 00:00 Intro 00:12 What is Metadata? 01:02 The problem B2B marketers face 01:53 The Metadata products 03:28 Why did you acquire Reactful? 04:22 What is the Marketing OS? 05:12 Metadata features 07:07 Metadata pricing 08:14 How one customer is generating $7M a month with Metadata 09:34 Why is Metadata different? The use of AI 11:30 Targeting based on email - cookies are going away 12:10 How will AI impact the marketing world? 13:44 Starting the company 14:07 Why did you choose to solve this problem? 14:53 Over 100 people 15:03 $40M Series B 15:20 Strong product market fit 16:20 Challenges faced since starting 18:03 Top 3 best growth tactics 19:18 Future vision 20:15 What is your story, Gil? 21:55 Gil moved to the US for college - did it help you? 22:45 Advice for starting founders 23:33 Advisor & investor in multiple startups 23:58 Favorite SaaS? 24:16 Outro