Season 2 Ep. 2: Can't Marketing and Sales Just Get Along?

Our second season continues to expose popular marketing myths. In this episode, Mary, Sean and Tom talk about why marketing and sales often don't work well together, and keys to getting them on the same page to the benefit of the entire organization.

Om Podcasten

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.