#5: How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy
In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads.
To do this, she used a 2-step Facebook ads strategy that you'll learn today.
We’ll break down the exact strategy she used, what she means by building “two lists” and how it can play a big role in growing your business. She also shares a new social media software that she and her team have developed, called Edgar, that improves organic traffic to your website and in turn, how you can use it to greatly improve your paid traffic efforts.
In this Episode You'll Learn:
- Laura's exact 2-step strategy for using Facebook ads to build targeted audiences of qualified customers (and how she leveraged this strategy to generate $325K)
- The benefits of your Facebook ad looking like a simple blog post status update (Facebook Page Post Ad).
- How you can do this as an evergreen product or during a launch cycle
- How Laura uses Facebook's website custom audiences (retargeting) to capture people who visit a targeted blog post on her site and then show them relevant ads later on Facebook.