#99 - How Small Sites Beat Big Sites
Are the huge media companies beginning to realize just how lucrative authority sites are? It feels like there are new authority sites launching all the time with bigger budgets than ever. Should we be worried? In this week’s episode, Gael, Mark and Perrin explain how you can take the big sites on at their own game and beat them. In this episode, you will learn: - Why smaller can afford to target the keywords that bigger sites can’t - How having fewer categories can help us outrank higher authority sites - Why and how you should build links to your money pages - Why it costs big companies more to produce the same content as we produce and how we can take advantage of this - How a site with personality can overcome a site with more resources You can find the show notes for this episode here - https://www.authorityhacker.com/small-sites