How I reached a 57.5% win rate in 2023, with Thibaut Souyris
In this episode, Thibaut reveals his approach to achieving a 57.5% win rate in sales in 2023. He discusses the importance of refining triggers, crafting concise messages, and simplifying offerings to improve conversation rates and close deals more effectively.Main Topics CoveredImportance of timely, relevant, and creative triggers in cold outreachTechniques for refining triggers, including using product announcements and webinar insightsThe strategy of keeping messages under 300 characters for clarity and impactSimplifying the sales offering for quicker and easier closing of dealsPractical tips to increase win rates, including monitoring time-based triggers and regularly updating prospecting templatesImportant LinksSign up for the Tactical Selling Newsletter for access to prospecting templates and detailed strategies: Tactical Selling Newsletter