BBP 116 : How & Why Consumer Listening Will Help You Win

How much easier would business be if you knew what your clients really wanted and when they’d spend more? What if I told you that they’re telling you EXACTLY what they want, all the time! Problem is your clients are doing it in very subtle ways and if you’re not looking out for these, then blink and you’ll miss it. Today’s guest is an expert in the dark arts of consumer listening and has used this exact skill to help transform brands like Aveeno, Neutrogena, Johnson & Johnson and now she’s on a mission to make medicinal cool with Olika. Janelle Hailey describes herself as equal parts data lover, marketing maverick & strategy whisperer (which I love) and today she’s sharing how you can use the powerful consumer listening strategies of the big boys to beat out your competition and give your clients exactly what they want to get them to spend more. Episode Highlights and Takeaways: Janelle's Journey (7:48) Quickfire Questions (10:21) Getting Inside The Minds of Your Ideal Clients (15:05) Identifying the Clients to Listen To (18:42) 3 Ways Small Businesses Can Find Resources to Help them Listen Better (22:45) How Consumer Listening Rockets Janelle's Career (24:40) Janelle’s Top Tips (27:00)

Om Podcasten

Adam Chatterley from BeautyBusinessSecrets.co brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.