BBP 119 : Embracing Technology in the Beauty Industry with Tracy Ftacek

Technology plays a huge part in our lives, but especially in the beauty industry where we should utilize booking apps, websites, and of course, social media.  Over the last 12 months, we’ve all experienced limited human interaction that could have crippled the beauty industry. However, some tech-savvy beauty business owners didn’t let the pandemic stop then from creating a whole new customer experience while on quarantine. And I’d like to introduce to one such business owner as this week’s guest… Meet the CEO of  Pretty Convenient Salon and founder of the Pretty Convenient App, Tracy Ftacek. This kindred spirit of mine, total geek, shares her journey from being a salon manager needing to find a smart solution to a real life problem to being a founder of a beauty app that helped her keep earning money and paying her team. We also share some helpful tips for “embracing” technology in your business. Listen Now: Apple Podcasts | Spotify | Google Podcasts . . . or click the player above to listen right now.   Episode Highlights and Takeaways: Tracy’s History (8:47) Quickfire Round (11:15) Beauty and Technology (15:10) What Does Tech Means (16:30) Tracy’s Teachnology Transformation (22:00) Clients Reaction To Tech (27:08) Discovery During “The Pause” (28:33) Tracy’s Top Tech Tips (32:50) Links mentioned in this episode: Website: https://prettysetgo.com/prettysetgo Instagram: https://www.instagram.com/tracyftacek/ Email: tracy@prettyconvenient.net https://salonbusinesssecrets.com/smart-salon-website/ Sharing is Caring! The inches of success are all around us so it’s our responsibility to step a little to the left and a little to the right, towards and backwards, to find those pieces of success. –Tracy Ftacek – Help a colleague or someone you know who’d be interested in sharing this quote or episode.

Om Podcasten

Adam Chatterley from BeautyBusinessSecrets.co brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.