#219: She Tripled Her Blog in Less Than 3 Months Doing This...

Today I have Anina Belle Giannini from the French food blog, Le Chef's Wife, on the podcast. She tripled her blog in less than three months by running a simple soup challenge. For 8-weeks she showed up live on Instagram and cooked soup. She created a different blog post for each recipe. She compiled them into an ebook which she traded for people's email addresses. And she created consistent Instagram Reels. And it worked. Her traffic, Instagram followers, and email subscribers all tripled. She gets into the analytics in the episode. But what's most interesting about Anina Belle's story, who started her blog in 2018, was that for the last two years, she felt stuck. She was trying all the techniques she'd heard about to be a successful food blogger and nothing was moving the needle. But putting together this simple challenge did it! Anina Belle breaks down her strategy, the steps she took to create her challenge (most of which came together on the fly), and the mindset shifts she made. If you feel like you are spinning your wheels, or not seeing the growth you want, you'll find this story very informative and inspiring. Show Notes: MiloTree Easy Payments EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! MiloTree Pop-Up App Le Chef's Wife Baguette's for Beginners Workshop A Bowl Full of Lemons Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Other Blogger Genius Podcast episodes to listen to: How to Explode Your Email List with an Easy, Fun Email Challenge with Haeley Giambalvo What to Do When You Lose Your Instagram Account with 63k Followers with Cristy Harfmann What’s Working in Social Media Right Now with Jeff Sieh Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

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I’m Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I’m also an online business strategist and Stanford MBA. 🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free Each week on Blogger Genius, I interview successful bloggers, entrepreneurs, and industry experts to uncover what’s working right now in the digital space—so you can monetize smarter, grow faster, and build a sustainable online business. 💡 If you’re a blogger or online entrepreneur looking to turn your audience into income, this podcast is for you! I dive deep into real-world strategies, ask tough questions, and leave you with actionable takeaways in every episode. Let’s grow your business together! Got questions or feedback? I’d love to hear from you—email me at jillian@milotree.com. 🎧 Listen now and start building your online business today!