Successful Branding Always Starts With A Powerful Story w/Ellie Dote

We try a lot of things to stand out to consumers, but at the end of the day, being ourselves and embracing our stories will always be the most effective way to capture their attention.    How can we get better at honing in on our personal stories, so we can use them in our messaging? Do we risk isolating anyone by going deep on the things that have meaning for us, personally?   In this episode, Founder of EllieGirl, Ellie Dote shares to leverage our stories in our branding.   Your brand really needs to resonate with you, because if it doesn't, people can tell! -Ellie Dote   3 Things You’ll Learn in This Episode   How to create a brand image that resonates with who we areWhat can we do to come up with a brand image and message that encapsulates the things most important to us?    How to use trends to our advantageIs it possible to build a deeply personal brand while being inspired by current trends?    The stories most likely to help bolster our businessesHow can we get into the habit of sharing powerful stories?   Guest Bio-  Ellie Dote is the owner and founder of EllieGirl, a business dedicated to helping female and LGBTQ+ entrepreneurs gain confidence in their identity and success through effective graphic and website design. After spending much of her life in Church ministry, Ellie used her training in Evangelism, as well as her professional training in design to start EllieGirl with the understanding that our stories are what changes lives and sets us apart from other businesses. Ellie is the author of Walking Towards Cordelia.  To find out more and to connect with Ellie, go to:  https://elliegirlcreations.com/  https://www.facebook.com/EllieGirlCreations  https://twitter.com/EllieGirl77  https://www.instagram.com/elliegirlcreations/  https://www.amazon.com/Walking-Towards-Cordelia-becoming-accepting/dp/057872569X/ref=sr_1_1?crid=1RT62F45W1987&keywords=walking+towards+cordelia&qid=1644994025&sprefix=walking+towards+cordelia%2Caps%2C394&sr=8-1     Ellie is running a special offer for a custom WordPress website built in a week for the next two months. Taking just one client a week, space is limited, and the price is $1,000 - that's 1/3 of their lowest price.     Find out more at:  https://www.elliegirlcreations.com/connect

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Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.