Why Our Brains Won't Let Us Niche Down

Niching down is essential for a successful business, but that doesn’t mean it’s easy. Far from it, finding a niche is one of the hardest decisions a business owner will have to make.    What is it about the idea of narrowing down our scope that scares us so much? More importantly, can we push past that hesitation, so we can see the benefits of niching down?    In this episode, I’m sharing why our brains don’t want us to niche down, and how we can do it, anyway!    Our brains tell us we’re different from everyone else and can help everybody, but not niching down HURTS you. -Dana Malstaff   3 Things You’ll Learn in This Episode   How to break free from the idea that we ‘could’ do more Are we diluting our impact by trying to be of service to everybody?    The key to getting more clarity in our businesses How can we get crystal clear on the exact person we want to serve through our businesses?    How to start niching down, today What tangible steps can we take right now to narrow our scope and define our audience? 

Om Podcasten

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.