Marketing Inside Out

This week we take a look at how to maximise the results of a marketing team, and how to ensure your processes are resilient and effective.   My guest is Tim Parkin; an advisor to Marketing Executives  who helps maximise results in marketing teams.  Controversially, he says the customer DOESN'T come first!  Listen to find out why.  

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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.