Opinionated Marketers on: SURVING RECESSIONS

In the second part of our occasional series, this week our Opinionated Marketers discuss the levers that government can pull during periods of recession.  We discuss the fiscal options and the macro economic options, and why slashing prices in recession is rarely the answer.   Charles Nixon and Kiran Kapur discuss.

Om Podcasten

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.