Superbowl LV Marketing Roundtable Discussion

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from the biggest companies and brands. In this three-part episode, Jim and guests are discussing the themes of this year's ads during the big game—and how they were different than years past.  The first discussion is with Julie Haddon, NFL's Senior Vice President of Global Brand & Consumer Marketing. Julie shares how the NFL met their fans during this unique year and how the brand became stronger amongst its fans, players and partners. In the second discussion, Jim speaks with the team behind the Inspiration4 commercial which featured an opportunity to support St. Jude Children’s Research Hospital. This panel includes Founder and CEO at Shift4 Payments, Jared Isaacman, and Rick Shadyac, President and CEO at ASLAC, the fundraising and awareness organization for St. Jude Children’s Hospital. Lastly, Jim recaps the night with some of the game's biggest advertisers, including: Monica Mody, VP Marketing, Budweiser at ABI Todd Kaplan, VP Marketing at PepsiCo John Sass, VP of Advertising at Scotts Miracle-Gro Jack Hollis, SVP, Automotive Operations at Toyota Casey Hurbis, Chief Marketing Officer-Rocket Mortgage + Detroit's In House Agency Anda Gansca, CEO at Knotch Gary Vaynerchuk, Chairman at VaynerX Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.The CMO Podcast is sponsored by Deloitte and StrawberryFrog.