Know the Features but Talk About Results [E106]

Are you trying to pitch a product or service, but for some reason your customer just doesn’t seem interested? Are you proposing a partnership—either with a business colleague or with a romantic interest—but your proposal is being greeted with a yawn? You might be making a classic marketing mistake. In this episode of The Communication Guys podcast, The Guys describe the subtle differences between features, benefits, and results, and the role that each plays in making a successful pitch.

Om Podcasten

Your ultimate level of success depends on your ability to express yourself in a creative, confident, and compelling way. Whether you speak, teach, or write, the same underlying principles of communication will guarantee excellence in whatever you do. The Communication Guys podcast teaches those timeless, universal principles and applies them to all forms of communication: spoken and written, personal and public, platform and small group. Tim Downs is a professional speaker, communication trainer, novelist, and cartoonist whose work has appeared in newspapers from the New York Post to the Los Angeles Times. Dr. Tom Barrett is an internationally recognized expert in the psychology of success who specializes in teaching communication skills, emotional intelligence, and business development to entrepreneurs and business leaders.