74. Wayne Wu (VMG) – His Ecosystem Approach, How He Builds Community In CPG, and Advice for Founders Located in Secondary Markets

Our guest today is Wayne Wu ( https://www.vmgpartners.com/who-we-are/wayne-wu/ ) , General Partner at VMG ( https://www.vmgpartners.com/ ). VMG focuses on investing and building iconic consumer brands. They've invested in some incredible companies like Kind Healthy Foods, Justin's, Drunk Elephant, Health Warrior, Quest Nutrition. Disclaimer: This is the opinion of Wayne Wu, and does not necessarily reflect the opinions and thoughts of VMG Partners. Any opinions, projections, forecasts and estimates contained in this production are based on certain assumptions and may change without notice. This is not an offer to buy or sell any investments. Here's what you'll learn - * His initial attraction to consumer and finance. How he ended up at VMG? How he thinks about organic vs. paid growth? His process when analyzing brands and founders? How he evaluates if the brand of a company is strong and authentic? How he thinks about portfolio construction? How does he think about thematic investing? How he thinks about investing in new categories? * Advice for founders that are in secondary or tertiary markets. What has been some of the changes when it comes COVID? Has it been hard establishing conviction within founders when meeting with them remotely? How he thinks about the cold email? What's one thing that he would change when it comes to venture capital? What's one piece of advice that you have for founders? You can also follow your host, Mike, on Twitter @mikegelb ( https://twitter.com/MikeGelb ). You can also follow for episode announcements @consumervc ( https://twitter.com/ConsumerVc ). Advertising Inquiries: https://redcircle.com/brands

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.