Dan Reich (Troops.ai + TULA) - From skincare to SaaS, building B2C and B2B businesses

My guest today is Dan Reich, who is a serial entrepreneur. Some of the companies he founded are Spinback, TULA and Troops.ai. TULA started as a digitally native health and beauty brand where Dan served as CEO from inception to over $1mm in sales in less than one year. Troops is a B2B technology company that is building a mobile-first, intelligent CRM. Since Dan has extensive backgrounds in both B2B and B2C, in this episode we focus on some of the differences when building a B2C company vs. B2B.Here are some questions I ask Dan -What was your attraction to entrepreneurship?Why did you decide to launch a skincare brand? What was the insight?How did you think about the competitive landscape within skincare?When did you realize after launching this could be something real?What was your approach to scaling online?What was your initial omnichannel strategy?How were you able to successfully fundraise?What was the hardest part of TULA's business to get investors over the line?Why did you decide to step down as CEO?What compelled you to start a completely different business in Troops.ai?What are some of the differences building an enterprise business vs. consumer business?As an investor, what do you look for in an entrepreneur?Are there specific categories you focus on or find attractive?Walk me through your decision making process.What's one thing you'd change with the fundraising / venture capital process?What's one book that inspired you personally and one book that inspired you professionally?What's the best piece of advice that you've received?What's one piece of advice for founders currently building?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.