The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing

Leigh Radford (P&G Ventures) - What is Corporate Venture Capital, and the Advantages For Aspiring Brands

av The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing | Publicerades 3/23/2021

Thank you Elizabeth Edwards ( ) for introducing me to our guest today. Leigh Radford ( ) , the Senior Vice President, Founder & General Manager of P&G Ventures ( ). We discuss what is corporate venture capital, how P&G partners with brands, and the advantages for aspiring brands. Without further ado, here's Leigh. Some of the questions I ask Leigh * What was your initial attraction to consumer products? * How did you end up working at P&G? * Of course, when it comes to building brands, P&G are one of the world's best at doing so. What were some of your learnings of brand building at P&G? * Tell me a bit about P&G Ventures. * Startup studio, partners with entrepreneurs both inside and outside of the company. * What do you look for when analyzing brands? * Walk me through your due diligence process. * What are some of the advantages for aspiring brands that's hard for incumbents to adapt to? * What are some of the advantages for an aspiring brand to partner with corporate venture capital arm vs. a "normal" venture capital firm? * When you are analyzing online brands, what are some of the attributes they need to have in order to work in retail? * Going the other way, what types of brands might work in retail without having an online presence? * What are the KPIs you look for when brands are in retail? * What's one thing that you would change about venture capital? * What's the best piece of advice that you've received? * What's one piece of advice that you have for founders?

Om Podcasten

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch. This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled. For all episodes, please visit For updates, you can follow @mikegelb on Twitter.