Thank you Elizabeth Edwards ( https://www.theconsumervc.com/90-elizabeth-edwards-h-ventures-why-some-dnvbs-dont-work-on-shelf-different-customer-insights-you-receive-in-retail-vs-dtc-and-demystifying-corporate-venture-capital/ ) for introducing me to our guest today. Leigh Radford ( https://pgventuresstudio.com/teams/ ) , the Senior Vice President, Founder & General Manager of P&G Ventures ( https://pgventuresstudio.com/ ). We discuss what is corporate venture capital, how P&G partners with brands, and the advantages for aspiring brands. Without further ado, here's Leigh. Some of the questions I ask Leigh * What was your initial attraction to consumer products? * How did you end up working at P&G? * Of course, when it comes to building brands, P&G are one of the world's best at doing so. What were some of your learnings of brand building at P&G? * Tell me a bit about P&G Ventures. * Startup studio, partners with entrepreneurs both inside and outside of the company. * What do you look for when analyzing brands? * Walk me through your due diligence process. * What are some of the advantages for aspiring brands that's hard for incumbents to adapt to? * What are some of the advantages for an aspiring brand to partner with corporate venture capital arm vs. a "normal" venture capital firm? * When you are analyzing online brands, what are some of the attributes they need to have in order to work in retail? * Going the other way, what types of brands might work in retail without having an online presence? * What are the KPIs you look for when brands are in retail? * What's one thing that you would change about venture capital? * What's the best piece of advice that you've received? * What's one piece of advice that you have for founders?