Launching a new book and the 4-Question Go-to-Market Framework behind it with Sangram Vajre, Co-founder at Terminus
Sangram Vajre is the co-founder of Terminus, the leader in account-based marketing, and the host of The Flip My Funnel Podcast. He joins the podcast to discuss is his new book, MOVE-The 4-Question Go-To-Market Framework, and explains the MOVE framework and the 3 P’s (problem-market fit, product market fit, platform-market fit). 0:00 Intro 1:05 Conversation with Sangram 3:10 Growing on LinkedIn 4:30 Consistency 5:50 Community of modern-day marketers 10:05 New book 12:53 Working at Pardot 17:35 McDonald’s 19:00 Joe Rogan’s podcast 19:55 Is your go-to-market broken 25:06 MOVE framework— Market, Operations, Velocity, Expansion 29:40 Collaborating on book 32:00 Making personalized videos 36:45 Roles in go-to-market function 38:44 Content within MOVE framework 40:07 Order book 40:42 Outro Join The JuiceORDER SANGRAM'S BOOK MOVE HERE Follow Sangram| Twitter | LinkedIn | Terminus | The FlipMyFunnel Podcast Follow Brett:| Twitter | LinkedIn