Modern Day Marketers #1: Sobering up from attribution intoxication
On the first episode in the Modern-day Marketer Miniseries, Jonathan and Brett discuss sobering up from “attribution intoxication.” Rather than generating as many leads as possible by any means necessity, the modern-day marketer measures success with their North Star metric. Jonathan is more metric and numbers-driven and Brett is driven by creativity, but they both agree on quality over quantity when it comes to producing valuable content. 0:00 Intro 1:26 Episode begins 4:50 Attribution intoxication 7:30 Cookie cutter metrics 11:30 Attribution and content syndication 13:08 Direct competition 15:55 Relevancy vs volume 18:25 Intent behind content 23:44 North Star metric 27:08 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn