Modern Day Marketers #7: The power of being community driven
Brett and Jonathan agree that modern-day marketers are community-driven. Luckily, that doesn’t mean having to build a community from scratch; it’s about finding awesome communities that already exist and getting involved in a meaningful way. The Juice has made themselves a part of many of these groups, including Superpath. Why scuba dive in a pool, when there’s already an ocean? 0:00 Intro 1:03 Conversation with JG 3:24 Community 4:57 Account-based marketing 6:10 Scuba dive metaphor 8:10 Superpath 11:05 Leaders of community 14:15 Content 16:40 The old way 18:38 Dark funnel 20:50 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn