The long vs. short game in content marketing with Janet Choi, Head of Content at Clearbit
Janet Choi is the Head of Content at Clearbit, a B2B data growth platform. Brett and Janet discuss the role of the content marketer, the difference between long-term and short-term/direct response marketing, and what makes content engaging. 1:16 Conversation with Janet2:13 Clearbit 3:08 Cross-functional work 5:00 Short term/direct response marketing 7:30 Long term marketing 9:30 Communicating value 13:04 Engaging experiences 14:20 Data-driven marketing 16:30 Role of content marketer 19:30 Words of advice 21:00 Connect with Clearbit 22:06 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow Janet| LinkedIn | ClearbitFollow Brett:| Twitter | LinkedIn