Want to Build a Successful B2B Community? Take a Soul Cycle Class (6sense content breakdown)
Brett and Jonathan unpack an article titled“Want to Build a Successful B2B Community? Take a SoulCycle Class,” from Latané Conant. Latané is the CMO at 6sence, an account engagement platform helps B2B organizations achieve predictable revenue growth. She writes that marketers can learn a lot from SoulCycle and lists six rules of community building.Want to Build a Successful B2B Community? Take a Soul Cycle Class (6sense) 0:00 Intro 0:45 Conversation with JG 3:10 Latané Conant 4:45 Article 7:40 Rules of community building 10:24 Audience is the content 12:24 Give people what they want 16:40 Surprise and delight 18:40 Do the work 21:47 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn