Where Content Should Sit on Your Marketing Team with Molly Clarke at Spiff
Molly Clarke is the VP of Digital Marketing at Spiff Inc, a commission automation platform. With Brett today, they discuss where content should sit in marketing teams; who is responsible and who do they report to? At Spiff, it’s a shared effort and they never make content without a purpose. Molly says the best content marketers are curious and empathetic. To receive 35% off content distribution packages, use code MODERN before January 31st at https://www.thejuicehq.com/pricing.0:00 Intro1:52 Conversation with Molly3:16 Digital marketing is changing6:15 Where does content sit15:00 Traits of a great content marketer17:45 Aligning with demand gen22:08 North Star metric23:40 Tips for modern marketers26:28 OutroJoin The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Molly: | LinkedIn | Twitter | Spiff Follow Brett:| Twitter | LinkedIn