Why Founder-Led Marketing is the Future with Amos Bar-Joseph, Swan AI
"I think in 2025, you should market your product before you sell it, before you build it. You start with demand as the top of the funnel," says Amos Bar-Joseph, CEO of Swan AIIn this episode of The Content Cocktail Hour, Amos Bar-Joseph, CEO of Swan AI, joins Jonathan Gandolf to discuss the evolving landscape of B2B sales and marketing in the age of AI. Amos shares his perspective on why traditional go-to-market strategies are outdated and how companies should shift their focus to marketing first, then sales, then product.In this episode, you’ll learn:Why founder-led marketing should be a top priority for B2B startupsHow AI can enhance human relationships rather than replace themWhy marketing should come before sales and product in today’s go-to-market strategyResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice: https://www.thejuicehq.com/Connect with Amos on LinkedIn: https://www.linkedin.com/in/amos-bar-joseph-5a665a142/Check out Swan AI: https://www.getswan.com/Timestamps(00:21) Intro(00:21) Intro(01:21) Amos' entrepreneurial journey(02:11) The philosophy behind Swan AI(03:52) The importance of talent in startups(05:07) Marketing first approach(07:58) Humanity in AI: A new perspective(15:14) Founder-led marketing insights(18:53) The overemphasis on growth at all costs