TCC Podcast #197: Writing Copy for Women (and Men) with Lorrie Morgan
Red hot copywriter Lorrie Morgan is our guest for the 197th episode of The Copywriter Club Podcast. As a stay-at-home mom she looked for a job that she could do from home. When a client asked for a 52-part auto responder, she knew she had to get serious about the craft. And she shared her decades of experience, as we asked about: • her journey from actor to copywriter to direct response guru • what she learned from her mentors (and who they are) • what it takes to “write fearlessly” … Lorrie breaks down what she did • the “pain-in-the-butt” writing exercise that makes you into a better writer • what she did to attract clients when she was just starting out • what she learned from moving 16 times before she graduated from high school • how she uses an alter-ego to go beyond her limitations and write copy • self-care and how Lorrie makes sure she feels good enough to write well • the biggest mistakes her copywriter clients make • the differences between writing for men and women • the “tarket” trick for connecting on a deeper emotional level in copy • the process of writing her book and why she wrote it • what’s on Rob’s vision board (and why Kira might need one) • why Lorrie wears a cowboy hat to events • what is was like to work on Baywatch—the truth about David Hasslehoff Lorrie shares some great advice to copywriters who want to grow. To hear what she said, scroll down and click the play button. Or scroll a bit farther for a transcript. And if you’re really serious about getting better as a copywriter, subscribe to the podcast (so you don’t miss an episode) and leave a review. The people and stuff we mentioned on the show: Baywatch Gary Halbert John Carlton Kevin Rogers Pauline Longdon Todd Herman Ignite Your Moxie Ali Brown Andre The Giant Lorrie’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Kira: This episode is brought to you by The Copywriter Underground, the place to find more than 20 templates, dozens of presentations and topics like copywriting, marketing, mindset. A community of successful writers who share ideas and leads and a copywriter club newsletter which is mailed directly to your home every single month. Learn more at thecopywriterunderground.com. Rob: What if you can hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then instill an idea or two to inspire your own work, that's what Kira and I do every week at The Copywriter Club podcast. Kira: You're invited to join the club for Episode 197 as we chat with Red Hot copywriter Lorrie Morgan about the differences between writing for men and women, why she wrote her book, Ignite Your Moxie and what it's about, what she's done to create a profitable copywriting business, and how she landed a job working on the set of Baywatch. Welcome, Lorrie. Rob: Hey, Lorrie. Lorrie Morgan: Hey, good to be here, you guys. Kira: Great to have you here, Lorrie. So, let's start. As much as I want to ask you everything about Baywatch right away, I feel like we should wait to hear about that. But let's start with your story. How did you end up as a copywriter? Lorrie Morgan: Oh yes, everyone has a story. Nobody wants to be a copywriter when they're a little girl, do they? So, I have a journalism degree. But I always wanted to be an actress. So, this is the rambling version, but I'll try to get to the point real quick. So, I moved to California,